Shrena Hirawat started her fashion career at the young age of 19 in Mumbai where she topped her graduation in Fashion Design at NIFT Mumbai as well as across all the NIFT India Institutes.
She further went on to achieve a scholarship at London College of Fashion in the year 2011 to polish her skills before graduation in areas such as: Pattern Making, Design Development and Range Planning. During her education she acquired an award from Meher Castellino for "The Most Innovative Garment Construction that will set a trend". She was also the National Finalist for the International Triumph Show in 2010.
She then went on to work with Kimaya Fashions, India and THE NRK House where she designed exclusively for Adolfo Domniguez. Actualizing her dream towards fashion as an entrepreneur happened soon after her experience at Lakmé Fashion Week along side designer Sonia Gohil which lead her to ultimately start her own label, SHRENA HIRAWAT where she specialises in Indian and Western couture.
Creating artistry in Modern Luxury Indianwear, Label Shrena Hirawat offers a range of meticulously rendered fabrics of silks, satin georgette, organza, embellished with finest quality of pearls, cutdaana, bead work, and matte sequin.
Grooving in styles of Lehengas, Croptop Skirts, Gowns, Maxis, Indo-Western, Fusion, we specialise in occassionwear. Mastering delightfully versatile silhouettes to invest in timeless and quintessentially elegant ensembles for wedding affairs, destination devoir and trousseau chores.
We are based in Mumbai and supply to Walia Jones (Sydney, Australia), East Boutique (Toronto, Canada), Fabilicious (London, UK) and Maahira (London, UK).