ABOUT

THE DESIGNER:

 

Shrena Hirawat started her fashion career at the young age of 19 in Mumbai where she topped her graduation in Fashion Design at NIFT Mumbai as well as across all the NIFT India Institutes. 

 

She further went on to achieve a scholarship at London College of Fashion in the year 2011 to polish her skills before graduation in areas such as: Pattern Making, Design Development and Range Planning. During her education she acquired an award from Meher Castellino for "The Most Innovative Garment Construction that will set a trend". She was also the National Finalist for the International Triumph Show in 2010.

 

She then went on to work with Kimaya Fashions, India and THE NRK House where she designed exclusively for Adolfo Domniguez. Actualizing her dream towards fashion as an entrepreneur happened soon after her experience at Lakmé Fashion Week along side designer Sonia Gohil which lead her to ultimately start her own label, SHRENA HIRAWAT where she specialises in Indian and Western couture.

THE BRAND:

 

Creating artistry of formulating bold silhouettes crafted in rich pieces of extravagant settings, Label Shrena Hirawat offers a range of meticulously rendered fabrics of silks, satin georgette, organza, paired with celestially intertwined embellishments, that are cleverly placed with finest quality of pearl, bugle, bead work, and matte sequin.

These set of traditionally festive womenswear will make you stop and drool over the minute details worked to perfection.

Grooving in styles of Lehengas, Croptop Skirts, Gowns, Maxis, Indo-Western, Fusion assorted with flares, a-lines, bare shoulder. Mastering delightfully versatile silhouettes to invest in timeless and quintessentially elegant ensembles for wedding affairs, destination devoir and trousseau chores. 

 

We are based in Mumbai and supply to Walia Jones (Sydney), Fabilicious (London), ViveLuxe (U.K.), Maahira (London), Velvetry (Nyc) and Trendroots (Georgia).

The Collection
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© 2023 by Shrena Hirawat

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